‘FRED FOCUS’ LAVERGNE is an award-winning creative storyteller who captures powerful content that brings a heightened awareness to cultural diversity. His close relationships with talent have been a catalyst in connecting celebrities, artists and influencers with brands.

A dynamic director and producer behind compelling projects for brands like Nike, Facebook, and the NAACP, along with collaborations with artists such as Flipp Dinero, the Chainsmokers, Dave East and TiaCorine, Focus’s expertise guides the creative vision and distinct styling for films, commercials and music videos. Focus is the founder and owner of creative content and video production agency, Spacedog Inc.

The Focused One is a creative lifestyle brand inspired by culture, community and the vibrant legacy of the Taino heritage.